Yossi Segev– CEO


As BARAK's CEO Yossi Segev leads the company vision and direction.

Yossi brings almost 30 years of business experience in managing software companies that build, sell and implement state-of-the art software products, as well as provide excellent professional services to various industries.


Yossi holds B.Sc. in Computer Science and statistics from Bar Ilan University.


Avi Lande – CTO & Founder


Avi Lande has 20 years of experience in specifying, writing and implementing ERP software in the diamonds industry. He is one of the leading professionals in this area and the BARAK system is based on DOS software that he had written and sold until a few years ago.


Avi holds EMBA a B.Sc. in Computer Science from the Hebrew University in Jerusalem.



Irina Zabelyshinski – VP R&D


Irina Zabelyshinski Manages the R&D division and brings 15 years of experience in software and various IT industries.


Irina holds M.Sc. in Engineering.



Sivan Leshem – VP Product Management


Sivan has 17 years of experience in leading and managing software projects in various industries, such as defense, Semi-conductors and of course the diamonds and jewelry industry.
She has a comprehensive knowledge and understanding of all special aspects of the diamonds and jewelry industry worldwide.


Sivan holds a B.Sc. in Industrial Engineering, Cum Laude, from the Technion.



David Hausner– Business Manager


David has more than 20 years of experience in marketing and selling various products in the communication, electronics and software industries.


David has a profound and vast acquaintance with the diamonds and jewelry industry's key players, business procedures, special requirement and more